Month: June 2017

The Key to Using Customer Testimonials for Video Marketing

Video can be used for so many different purposes in marketing. One of the most effective uses is to present customer testimonials. When your potential customers see a real person describing the benefits they gained by using your products or services, it gives the video more credibility. People are more willing to take the advance …

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The Basic Elements of Converting Landing Pages

There is a science to creating landing pages that convert. Over the years, successful marketers have developed efficient strategies for making money online. Their success often comes down to the effectiveness of their landing pages. By using a time-tested structure, you are able to draw a visitor in, get them interested, and then get them …

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Create Your Social Media Marketing Policy And Be Ready For Anything

You can do everything possible to build your follower base on social media. But, these efforts will mean nothing if you don’t have an effective social media policy. The consistency of your posts, the type of information you include in these posts, and how you respond to comments can all impact your ability to earn …

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How Your Online Business Can Benefit Through Facebook’s Ad Auctions

Facebook ads are an amazing tool to use to promote your business, whether you’re just starting out, well established, or somewhere in-between. These ads offer audience selection as well as a good way to advertise on a limited budget. Audience selection happens through a process called “ad auctions”, in which multiple ads are assessed and …

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