Instagram is currently the fastest growing social media site. This provides a great opportunity for entrepreneurs looking to grow their brand. With Instagram, you get access to over 600 million active monthly users.
Not only does Instagram have the numbers to help you expand your brand, Instagram followers are also more likely to engage. This means you’ll have better chances of getting followers to follow your links. But, first, you need to gain these followers.
Use these 6 tips to start increasing the number of followers you have on Instagram.
Research Your Competition and Take Notes
The first step is to begin researching your competition. You should see what they’re doing to attract followers. Look at the type of content that they post, which posts receive the most likes and shares, and how frequently they post.
By researching your competition, you gain valuable insight into the needs and wants of your target audience. You eliminate the need to perform detailed consumer research.
Make notes on what you find. Write down the frequency of their posts and other details. Use this as a base for your posting strategy.
Announce Your New Instagram Account
You can also take advantage of your existing follower base on other social media accounts. This can give you a quick boost of new followers to your Instagram account.
Post an announcement on Facebook, Twitter, and other social media sites encouraging your followers to check out your Instagram page.
Create an Instagram Posting Schedule
The next step is to create a posting schedule. While it’s easy to say that you’ll post a few times per week, it’s hard to stick this routine without setting concrete goals and plans.
Generally, you’ll want to post at least once per day. You don’t want to bombard your followers with posts. But, you also don’t want them to forget about you.
Along with the frequency of your posts, you’ll want to consider the timing of your posts. The time of the day can directly impact post engagement. The best time of the day to post depends on your followers.
Pay attention to what time of the day users engage with your posts. Typically, the afternoon is the best time, as people are out of work.
Take High-Quality Photos for Your Posts
Instagram is highly visual. Each post will contain a photo or a video. Make sure that you use high-quality photos. You should consider investing in a decent camera unless your smartphone has a camera capable of taking quality shots.
If your images appear grainy or out of focus, your Instagram feed won’t be as appealing to potential followers.
Include a Clear Message in Every Post
Along with a photo or video, you’ll need to include a message. This message should be short, concise, and clear. Make sure that people understand the point of your post, especially when promoting your products or services.
Remember to Use Hashtags in Your Posts
After your message, you should add several hashtags. Don’t try to include the hashtags in your message. It makes your message difficult to read.
At the bottom of your message, include several relevant hashtags. This helps people discover your posts when using the Instagram search feature.
Combine these tips to get the most out of your Instagram account. In addition to these suggestions, the use of sponsored posts can help you attract more followers.
Instagram is growing quickly. Get involved while interest is still high.