Prospecting & Recruiting

Conduct Audience Research for Free to Improve Your Marketing

Gaining a better understanding of your target audience can be incredibly beneficial for internet marketing. It helps you write more effective sales copy, pay-per-click (PPC) ads, blog posts, and find the right content to share on social media. Market research is essential to marketing. But, you don’t have the same budget as a major corporation to conduct extensive research. Luckily, the internet provides many resources for researching your target audience for free. Identify Your Target…
Read more

Marketing Techniques to Target a Local Market

Local marketing requires a slightly different approach than traditional marketing. Though, it offers plenty of benefits. Targeting a local market is similar to niche marketing. You’re narrowing your focus to help increase conversion rates. As an entrepreneur, you could create separate marketing campaigns, each focusing on a different local market. Here are some of the best resources and methods for this purpose: Get listed in online directories Create promotions for local customers Target local customers…
Read more

How to Use Podcasts in Your Online Marketing Strategy

Despite the increase in video streaming, podcasts remain a popular medium. This means that you should consider using podcasts in your online marketing strategy. You can use them to repurpose old blog articles or to build relationships with influencers in your industry. What is a podcast? Basically, it’s just an audio file. The delivery method can vary, based on your needs. For example, you can add podcasts to your website, link to them from relevant…
Read more

5 Social Media Advertising Techniques to Adopt

Online advertising spending has surpassed spending on television advertising. While PPC advertising is a big chunk of this spending, social media advertising is becoming just as important. If you’re not already using social media ads to gain new followers or more prospects, then there are a few techniques that you should adopt. Use Ads to Highlight Non-Sales Efforts You don’t need to use social media ads to direct users to your various landing pages. There’s…
Read more

5 Ways to Personalize Your Digital Marketing Strategy

Using a personalized approach to your marketing strategy can help increase conversions and boost customer retention. Though, this isn’t always easy. You need to consider every stage of your sales funnel, from emails to landing pages. We’ll cover each of these areas and show you how to personalize your digital marketing strategy. Create a Buyer Persona The first step is to create a buyer persona. You want to start the personalization before you even capture…
Read more

How to Properly Use Hashtags for Social Media Marketing

Hashtags are useful for helping people discover your social media posts. Twitter was one of the first social networking sites to make good use of hashtags. But, they’re now an important part of all social networking sites, including Facebook, Pinterest, and Instagram. While hashtags are useful, they can also have a negative impact on your marketing efforts. You need to be careful with how you use hashtags in your posts. So, with that in mind,…
Read more

Simple Steps to Help Increase Your Customer Retention Rates

Customer retention is one of the most important metrics used to calculate the effectiveness of your marketing strategy. The reason is simple. It costs more to acquire a new customer than keep an existing customer. You can’t rely solely on new business. Otherwise, you’ll never grow your business. Use these simple steps to help increase your customer retention rates. Give Your Customers More Than They Expect The first way to increase customer retention rates is…
Read more

How to Establish Trust with Your Target Demographic

Trust is generally low among consumers. In fact, about 32% of consumers have trust for businesses and only about 13% trust advertising. So, if people don’t trust advertisements who do they trust? Their family, friends, and co-workers. You can take advantage of this trust. By establishing trust with your target demographic and making it a priority, you can dramatically increase referrals and word of mouth advertising. Why should prioritize customer trust? Because it’s key to…
Read more