How to Use Facebook Live Video to Promote Your Company

Video marketing is at the top of many companies’ marketing mix for good reason. Video is compelling, popular, and effective. In fact, the majority of consumers say that they’re more likely to buy a product after watching a video about it than they are after reading an article that includes the same information.

There are many ways to use video marketing, but one area with the potential to change the face of marketing is live video. Facebook Live Video is easy to use and an extremely effective way to increase your social following and promote your company.

What is Facebook Live Video?

Facebook Live Video is a tool that companies can use to stream live video on Facebook. You can launch it directly from your Facebook page and your followers will see it in their newsfeeds. It may also appear to their social media contacts, particularly if they like your video or leave a comment.

While the video is broadcasting, your followers and others may react to the video or leave a comment. During the live streaming, commenters may not respond to one another directly. You may choose to respond directly to viewer questions or comments during the course of your broadcast.

When your live broadcast ends, the entire video posts to your timeline. From there, you can share it with your followers, post it on your website, or share it on your blog.

What Are the Benefits of Using Facebook Live Video?

There are some significant benefits to using Facebook Live Video. First, and perhaps most importantly, it provides you with a way to connect with your followers in real time. It has an immediacy that no other form of marketing can provide.

Second, it doesn’t require the same amount of preparation as a scripted video. You may want to make a rough outline or think about the framework of your video, but it’s preferable to seem genuine than overly rehearsed.

Third, Facebook Live Video is affordable. You don’t need any special equipment to do it since you can stream using your webcam or mobile phone. As long as you have decent lighting and a good microphone, you can produce a good-quality video.

Ways to Use Facebook Live Video

Now, let’s talk about some ways to use Facebook Live Video to promote your company. First, you can use it to launch a new product. Remember, people like to watch explainer videos. You might consider unboxing your product live or else doing a demonstration—and either way, you can end with a call to action to let people buy it.

The next idea is to use Facebook Live Video to address questions from your followers. Since viewers can type questions in the comments section, you can take the opportunity to speak directly to them. It’s a good way to build trust and establish authority.

Another idea is to give your Facebook followers a behind-the-scenes look at your company. You might introduce them to some of your employees, show how your product is made, or let them in on how you design new products. Any one of these ideas allows you to tap into your followers’ desire to get exclusive content from you.

Finally, you might want to consider live streaming from a special event. If you’re hosting a charity dinner or having a grand opening for a new store, you can allow people who can’t be there in person the opportunity to attend remotely.


Facebook Live Video is an inexpensive way to incorporate videos into your marketing mix. At the end of each video, you can promote your next broadcast—and grow your Facebook following while you promote your company.

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