Word-of-mouth, one of the most priceless forms of marketing out there. 20-50% of all purchasing decisions are made from it. Potential customers are more likely to be responsive to endorsements from a person they respect than to ads or other marketing messages.
In the new world of digital relationships, word of mouth extends beyond information from friends and family and into the area of influencer marketing.
Twitter research demonstrations:
* 49% of buyers will seek advice from social media influencers.
* 20% of users said Tweets from an influencer drove them to share their own product reviews.
* 40% of users claimed they made a purchase as a result of an influencer’s Tweet.
Who Is a Social Media Influencer?
A Social Media Influencer is a user of social media who has proved to have authority in a specific industry and has access to large audiences by way of that authority and range.
What is Social Media Influencer Marketing?
The use of Influencer Marketing is the practice of using Affiliated Marketing while creating relationships with people through Social Media. These people, in turn, build additional relationships for you.
No matter the size of the audience, an influencer can touch consumers via social networks and blogs, in ways a brand may not be able to reach. Since an influencer is someone who carries influence over others, a social media influencer is someone who applies it via social media. Forms of influence can vary and no two are the same.
Not that long ago, celebrity endorsements were the major form of influencer marketing.
We’ve all see T.V. ads showing a well-known person who takes 30 seconds to tell you how great a product is.
Now, in the digital age of online media, even regular people have become online “celebrities” with highly engaging social media followings. A survey last year showed YouTube creators took eight of the ten top spots in a survey of influencers, outranking traditional celebrities.
How do I become a Social Media Influencer?
There are a number of recommended actions out there to become a social media influencer. Here we’ve gleaned together some steps to help you to get started.
As with many online activities these days, one of the first tasks in becoming a Social Media Influencer is to find your preferred subject to become an expert in. If you have an existing website or blog with Affiliated Marketing Links, you’re already way ahead.
Choose 2-4 social media channels you’ll use to cover your subject. Take into consideration what you excel at.
Are you good at writing engaging posts on Facebook and Twitter, or are you better at photography or creating and editing your own videos? The type of content you want to publish should showcase your best skills.
Create a strategy for your content. What are your information preferences? Try to imagine why people will be enthusiastic to follow you and plan accordingly.
Try to plan for at least 3 months in advance, prepare a strategy, and then start posting. The purpose of your content is to attract people, to accomplish this you must be publishing consistently.
You know what message you want to convey so stick to it, but also make sure you are keeping a lookout for new info simultaneously.
Promote yourself by guiding your audience to your content.
Share it everywhere it might seem interesting to other followers. Build your community by going to forums, fan pages, and inviting new people to engage in them as well. Contact other people and brands in your subject area.
Chat, comment on other posts, exchange likes and ideas.
One of the fastest ways to gain status is to contribute your content to other publications. Guest postings can improve your distinction among your peers and increase traffic to your own blog.
Show that you notice other people and you’ll start to be noticed too.
Over time your efforts will pay off. You’ll cultivate an audience that will listen to and follow you. The more people to join your audience, the more seriously your views will be taken and the level of influence you create over others will increase.
Publish on LinkedIn. People believe LinkedIn posts are from the most influential so, in addition to your own blog or website, create posts using LinkedIn’s publishing platform.
You can do this by copying your posts from other sites. Then, add a headline with keywords, and an image to draw the eye. When people in your network also see your articles on LinkedIn, they will view you as an authority as well.
Keep your content and resources organized for easy access. This way if someone asks a question about a particular post, you can easily answer the question or elaborate.
Influencer marketing is the rage right now. Becoming an influencer is even bigger. The key appeal for brands right now is the fact that influencers come with their own loyal social media following.
Now get out there and start posting.
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