We all know the old cliché, “A Picture Speaks a Thousand Words.” From the oldest cave paintings and Egyptian hieroglyphs to today’s social media shares, we are consistently finding new ways to use images to communicate, tell stories, and make sales.
When it comes to e-commerce, companies like Amazon owe a large part of their successes to imagery. To hold the customers attention, most product descriptions need to be short and to the point. This means you want the photos to speak volumes.
Imagine if you will, you’ve gone through the effort to create the right product, buy the ideal domain name, paid for marketing ads, and launched the perfect website. So, why isn’t traffic to your site what you want it to be?
You need to make sure your buyers can find your product. One way to do this is through Image Optimization, or Image SEO.
[Choose a Descriptive Filename
By now in your journey through online marketing you’ve probably heard the word “Keyword.” According to most experts in the SEO field, Keywords appear to be the end all be all of SEO.
Primary Keywords, secondary Keywords, Google “Keyword” and the list of sources of info will probably go on forever.
With Image SEO the first location to use your primary keyword will be the image filename.
The right filename will let a search engine know what the image is about. This means if your image is a women’s top in a specific abstract design, the file name shouldn’t be DSC12345.jpg.
Instead you want to rename it “ann-monique-womens-top-abstract-v.” This gives the search engine spiders something to grab onto and take back to their part of the web.
Start a file name with a lowercase letter or a number and remove all spaces. For multiple words, join them with a dash.
Make the Image File as Small as Reasonably Possible
Loading times can be crucial for websites to maintain traffic. Images can have a huge impact on this.
Standard resolution for a screen image is 72ppi and most web pages won’t need an image to be more that 1000-1200 pixels wide. To put that into perspective, a typical smart phone camera today will give you an image at 72 ppi but the file will often be over 3000 pixels wide (or more).
if you expect to have a lot of images to process, getting a program like Adobe Photoshop would be a good investment. Or, there are a few online image editors that word quite well and often don’t cost a thing or have a minimal membership fee with added benefits. Two of my favorites are PicMonkey and Pixl.
[Alt Text-a.k.a.-Alt Tags
When you finally get to the point where you are ready to upload your image, you will often be given an option to add “alt text” or “alt tags.” This is another good place to use keywords.
In a Google article about image publishing guidelines, they include a heading “Create great alt text” with a quick video to accompany it. Google places a fairly high value on alt texts.
In the article, they give the following reasons to consider:
- It provides Google with useful information about the subject matter of the image.
- Many people, like users with visual impairments, may not be able to see images on web pages. Descriptive alt text provides these users with important information. https://support.google.com/webmasters/answer/114016?hl=en
This additional step also allows a consumer to see descriptive text of the product on the rare occasion when the image doesn’t load.
To JPEG GIF or PNG?
In most e-commerce catalog pages, the product is shown in a specific place on the page that doesn’t overlap any other image or text. JPEG images are most commonly used for this. I’m adding this quick highlight in case a need arises for you to remove the background of a photo.
JPEG images include a visible background showing behind any curves or irregular lines. If you’ve taken the trouble to remove the background of the photo of a product, but save it as a JPEG (JPG), you will still be stuck with a background color when you re-open it.
PNGs allow you to make the background transparent so it can be used over any color, texture or other text. This can be helpful if you decide to show multiple products in one virtual shot but don’t have the means to retake the photo.
As history shows us, images have, and will continue to be, a primary tool of our culture and the world around us.
Now you have the right knowledge to take your products to the next step. With a number of relatively simple ways, you can improve your e-commerce website’s Image SEO. Taking the time to Incorporate these into your regular marketing routine will assist your product’s ability to be seen in your customers searches and get you the traffic you desire.
So, get your images together and make them work even harder for you.