The Basic Elements of Converting Landing Pages

There is a science to creating landing pages that convert. Over the years, successful marketers have developed efficient strategies for making money online. Their success often comes down to the effectiveness of their landing pages.

By using a time-tested structure, you are able to draw a visitor in, get them interested, and then get them to make a purchase or complete the next step in your sales funnel.

Let’s explore the basic structure of landing pages that convert. You will learn how to setup an effective landing page for any product or service.


The first step in setting up a landing page is choosing a product and your target audience. You need to decide who you’re marketing to. This will help you tailor your content towards your key demographic.

When you list the benefits of your product or service, you want to connect with your visitors. This is easier when you have a specific person in mind. Think about the type of person that is going to be using your product or service.

You can learn more about your customers with some simple market research. One option is to include a questionnaire in your confirmation emails after a customer makes a purchase. You could also search online to find out who is most likely to use your products or services.

After completing your market research, you’re ready to begin building your landing page. There are six main components to a landing page that converts. This includes an attention-grabbing headline, four targeted sections of content, and an effective call to action.

The headline is what grabs a person’s attention. In search engines, PPC advertisements, and other marketing channels, it’s the headline that internet users are going to see first. Your headline should be between 8 and 12 words and less than 65 characters.

You should come up with a list of headlines. When you finish creating your landing page, choose the headline that best summarizes the key point of your content.

After the landing page, there will be four separate sections, each with a specific goal. The first section presents your visitors with a problem. This is the problem that your product or service solves. Discuss these problems, so that you connect with your visitors.

As a visitor reads through these issues, they’ll be drawn into your content. They know that they’re about to discover a solution to a problem that they face.

You then finish this section with a short introduction to your product or service. This should be just a simple sentence or two to move them on to the next section.

The next two sections include customer testimonials and the benefits of your product or service. Marketers often have a difference of opinion as to which section should go first. Typically, you will find the benefits listed first and then the customer testimonials.

When listing your benefits, don’t focus on providing too many details. You don’t need to describe how your product or service works. You’re simply presenting the reasons for buying your product or service.

After discussing the benefits, including a customer testimonial section. If you don’t have any video testimonials, then a few quotes will work.

Each of these sections should have a sub-headline. The sub-headline is almost as important as the main headline. Take your time when writing the sub-headers and make sure they’re relevant to the section.
The very last section is where you’ll describe the details of your product or service. Here you’ll include a list of features and provide extra info.

Finish your landing page with an effective call to action. You may even want to include a call to action at the end of each of the four sections of your landing page.

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